As a small business, it can be hard to find the budget and time to get people aware of your brand through marketing. But as a small business owner, Social Media Marketing is a great tool for building your brand awareness. Using Social Media helps you build brand awareness, increase your customer base, and connect with current customers. So getting Social Media right can be crucial to growing your small business.
Social Media Success
Social Media success does not depend on how many followers a business has. Instead, it depends on customer engagement. As a small business, you can actually be an at advantage compared to big companies. Small businesses are more likely to respond to their customers than large businesses. As a small business, you can handle the incoming comments from customers, and make sure you reply quickly. You are better placed to foster customer connections better than a large business trying to deal with hundreds and thousands of daily comments through social media.
Be a Flamingo in a Flock of pigeons
Current and potential customers will have more respect and appreciation for a small business who can provide timely responses and a personalised service. You are also likely as a small business to show more passion in your content than the bigger brands! You are likely to be more authentic and create content that is relevant to the reader. This is how you stand out from the crowd!
A big mistake small businesses encounter is trying to tackle every social channel at once.
Start off by planning:
- Create a strategy and write it down.
- Know who you are trying to reach and where they are most active.
- Develop a Social Media strategy the aligns with your goals and define your metrics for success.
- Don’t just jump into social media without a specific reason and a goal that you are trying to accomplish!
Social Media Marketing takes time
Social Media takes time and it’s better to invest your time and skills in one targeted, channel and do it well thank taking on too many channels and being ineffective across them all! Once you know your goals, the customers you are trying to reach and the Social Media channel you are going to use create a content calendar, mapping out what content will be posted when and how frequently you will post, monitor and engage.
Unsure what networks are right for you? We can help guide you.
Becky is our go-to guru Flamingo for all things Social Media.
She is flamazing at guiding small businesses to stand out from the crowd on Social Media platforms and is also a bit of a whiz with Website Design too!