Colour Confidence

This year you can stand tall and dream big with colour confidence.  To ensure you can be colour confident and make the most of your personal branding have a colour analysis.  Colour analysis was first introduced in the UK back in the early 1980s. And people we analysed into one of four colour groups, known as seasons; Spring, Summer, Autumn and Winter.

As time has gone on, colour analysis has ‘evolved’ and there are now several ways in which people are analysed, the most commonly known are seasonal and tonal analysis.

Every woman wants to tell her friends whether she is a Spring, Summer, Autumn or Winter.

So what is colour analysis?

Your skin tone and pigmentation base will determine your overall colouring. The tone in your skin comes from three pigments; melanin (brown), carotene (yellow) and haemoglobin (red). It is a combination of these three that gives you your unique skin tone. More carotene means a yellow or honey-based skin; more haemoglobin means a blue or rose-tinted skin.

The skin acts as a filter and the tone lies just under the surface. Your skin will be one of two types :

    • Cool-toned – with blue or rose undertones
  • Warm-toned – with golden or yellow undertones

You will be able to wear your best colours next to your face, as in a blouse, dress, jumper or scarf.

Everyone can wear almost any colour! It is the shade and intensity of that colour that counts.

Pretty much everyone from a very early age understands the four seasons and what they stand for:

    • Spring – new growth, fresh, bright, daffodil, leaf green
    • Summer – lazy, hazy days of softly blue skies
    • Autumn – reds, golds and deep greens
  • Winter – icy whites and greys

Two cool-toned seasons – Summer & Winter

    • Winter – clear and bright
  • Summer – soft and muted

Two warm-toned seasons – Spring & Autumn

    • Spring – bright and clear
  • Autumn – soft and muted

Be your best colour!

When you’re wearing the “wrong” colour, the shadows under your eyes, nose and jaw will look more pronounced. Your skin will look dull, and often slightly grey or green. Your eyes will look duller. The “right” colour, on the other hand, will make your eyes sparkle, the any shadows even out, making you generally look more alive and sometimes even younger! Also, while there will always be some colours that look fantastic on you, and some that look awful, many will simply be okay.

To add to the challenge, some people are able to “shift” between seasons easily, and can almost choose which season they want to be, based on how they dye their hair or which makeup they wear. A Summer can look more like a Winter with darker hair and more eye/brow makeup. Some people are somewhere between a Spring and a Summer, and can decide which direction to go based on what they do with their hair colour. Someone might have a pretty much neutral skin tone, but will be categorised as an Autumn because of dark hair with a warm glow.

Remember, we’re people, and all unique individuals at that, so our colours aren’t always straight forward.

What are the benefits of knowing your season?

  1. It can make you look younger and healthier
  2. It can put people visually at ease and as a result subconsciously build trust
  3. It can give you a framework for building a wardrobe of colours that all harmonise with you and therefore also with each other
  4. It can help you avoid buying things that you later feel like you don’t look good in
  5. It can widen your knowledge about the choice of colours you can wear
  6. It can save you both time and money in the long run

The four seasons (very) general characteristics:


  • Cool  Dark Clear
  • Skin types: from very light to very dark, but always cool
  • Hair and brows: Usually dark and ashy. Not golden. If blonde, it’s a very cool blonde or straight up platinum
  • Eyes: often dark, whether brown, blue or green. The colour is usually clear.
  • Contrast: either high contrast between skin and eyes/brows, or everything is quite dark.
  • Colour palette: cool, clear colours, strong contrasts and icy pastels



  • Warm   Light Clear
  • Skin types: from very light to medium, but always warm
  • Hair and brows: usually light to medium, always golden. Can be blonde or a light red, or light to medium brown
  • Eyes: clear in colour, usually light to medium in depth
  • Contrast: light to medium contrast between skin, hair and brows
  • Colour palette: warm, clear colours that are light to medium in depth. Everything seems to have been mixed with a drop of yellow


  • Cool   Light Soft
  • Skin types: from very light to medium but always cool
  • Hair and brows: usually light to medium, always ashy. Can be blonde, or light to medium brown. Rarely red
  • Eyes: muted in colour, usually light to medium in depth. Often hard to “name” the colour, as it can be a mix of many and vary based on the light
  • Contrast: light to medium contrast between skin, hair and brows
  • Colour palette: cool, soft muted colours that are light to medium in depth. Everything seems to have been missed with a drop of grey.


  • Warm   Deep Soft
  • Skin tone: from very light to very dark, but always warm.
  • Hair and brows: usually medium to dark, always warm. Dark blonde, brown or red, often deep and saturated in colour
  • Eyes: Intense, but muted in colour, medium to dark in depth. Often with flecks of gold
  • Contrast: either high contrast between skin, hair and brows, or everything is medium to brown
  • Colour palette: warm, spice colours that are medium to dark in depth. Lots of orange, greens and browns

So there we have them, the four seasons. Now, I know there are probably colour consultants out there who will disagree with something I’ve written here. Colour analysis isn’t an exact science, much of it is based on personal opinion and whose eyes are doing the analysis. Not forgetting that personality types can add to the overall analysis and the fact that we are all individual and unique. One thing I do know without doubt, wearing the right colours can make you look and feel flamazing and as a result boosts your confidence. And who doesn’t want that? A sprinkle of colour magic goes a long way…

If you are interested in finding out more about colour analysis check get in touch. A world of colour awaits…

Leave a Comment